What to Buy First in the 2021 Nordstrom Anniversary Sale

I’ve been working on this post for days and it’s still a work in progress, so I’m turning it into the weekend open thread! I’ve tried to highlight the things that go the most quickly below; stay tuned for our workwear, shoes, and coat picks. One of the things that has gone the MOST quickly in previous years is the Barefoot Dreams blankets — I’ve never managed to snag one myself — but this year they have a TON of styles and colors, all around $97-$147. My sons have STRONG opinions on our loungey throw blankets so I can’t wait to see what their thoughts are on this one.

(Do note that you can find all of the Hall of Famers and reader favorites in the sale by checking this link — lots of great sale prices on pants in particular.)

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What to Buy FIRST in the 2021 Nordstrom Anniversary Sale

Lingerie is always among the MOST-BOUGHT items, particularly Natori! (This bra is ALWAYS one of the top sellers because I think it’s exclusively sold during the NAS.) There are also great deals to be had from True & Co, Commando, Wacoal, Chantelle, Hanky Panky, and Spanx.

Pictured above, some of the TOP sellers every year for the NAS, clockwise, starting at the top left: super comfy wireless bras / pretty underwire with rose details / blue wireless bralette / purple underwire (HUGE favorite) / purple matching panties / bluish briefs / beige thong (HUGE favorite, so is this brand’s) / gray cotton panties

Pictured above: robe / sweater / blanket / slipper / navy PJs / gray PJs

Loungewear always goes fast in the NAS also — lots of great deals from Barefoot Dreams (I have 3 of these sweaters, and there are a TON Of blankets on sale this year), as well as deals from UGG and the super popular Nordstrom-brand Moonlight PJs (regular and plus sizes). I’d also add Zella’s super soft loungey line to this list.

Beauty deals are also one of the first things to go — I know the Olaplex one in particular is hot. Some other reader favorites in the sale, clockwise from top left: Nars / Neulash / Good Genes / Dior / T3 / Olaplex / Living Proof / Alterna. Oh and there’s a nice selection of perfume discovery sets (I’m debating between Atelier Cologne and Penhaligon’s), a huge Paula’s Choice bottle, and some great Charlotte Tilbury bundles in the sale.

Zella workout duds are also always among the most-bought items — we just posted about these loungey leggings, and this line of leggings has LONG been a reader-favorite… lots of nice stuff from Beyond Yoga and Sweaty Betty too, as well as The North Face if you’re gearing up for winter sports/hobbies.

Tons of shoes and bags from as well as accessories like shoes and bags from Tory Burch, Sam Edelman, Marc Fisher LTD, Dagne Dover, Tumi, Longchamp, and All Saints — pictured above, clockwise from top right, are $94-$333: Ted Baker / Kate Spade / Kurt Geiger / Tumi / Tory Burch / Clare V

Jeans from “it” brands like AG, MOTHER, Paige, Frame, Good American, as well as reliably comfy jeans like Wit & Wisdom

Specific workwear brands of note: There’s lots to love in the sale from affordable brands like Halogen, Tahari, and Vince Camuto, as well as from investment brands like Hugo Boss, Theory, Lafayette 148 New York, Vince, and Co. Some of these finds may be a little party focused, but if you’re on the hunt or have a very feminine style, the sales may be for you: CeCe, Maggy London, Eliza J and Ted Baker. 

For the weekend — lots of inventory from Madewell, Rag & Bone, L’Agence, and Marine Layer (I didn’t realize Nordstrom sold that brand!), as well as a few comfy weekend shoes from Sofft, Vionic, and UGG

If you’re expecting (or have small kids), there are lots of nice strollers on sale! I always stock up on kids’ shoes and winter brands like The North Face in the sales since the Nordstrom return policy is so amazing.

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