Ladies and gentlemen, today’s the day: Kylie Swim is here! Launching at 3:00 p.m. PST, Jenner’s first array of swimsuits and sarongs proves that even in September, Hot Girl Summer vibes can live on. Want to snag a suit? We’ve got all the deets on getting yours before they sell out (which, duh, they will).
It’s no secret that the youngest KarJenner knows a thing or two about booming businesses. She turned her own obsession with overlining her lips into constantly-sold-out lip kits, then expanded to create one of the best-selling beauty brands in the biz. Kylie Cosmetics isn’t her only successful company, either—Kylie Skin is equally profitable and both brands helped Jenner become the (controversially dubbed) Youngest Self-Made Billionaire in the World.
For quite some time now, rumors have swirled about what’s next for Jenner in terms of new businesses. She’s hinted at Kylie Baby, which is either a line of children’s clothing or child care products. Meanwhile, many are still waiting patiently for Kylie Nails, the trademark for which was filed back in 2020. The only brand I didn’t see coming? Jenner turning her penchant for sexy bikinis into Kylie Swim.
Real ones know that Jenner filed for the Kylie Swim trademark back in May 2021 (yep, she works fast!). Ever-so-casually, Jenner chose Tuesday, August 17 to take to her Instagram and post in a yellow-and-pink wrap-style monokini and tag a new brand: @KylieSwim. Of course, her followers went positively wild, with the account gaining almost 300 thousand followers in about four hours. Now, the account sits at just under one million followers.
From what we’ve seen so far, the first drop features lots of bright neons and cut-outs, plus matching sarongs to pair with the suits. The drop goes live on kyliejenner.com (NOT kylieswim.com!!! Don’t make that mistake and miss out!) at 3:00p.m. PST and Jenner has already revealed a price list on Instagram.
According to her post, the collection includes four one-piece swimsuits priced between $80 and $85, one triangle bikini in two colorways for $40 per piece, plus Mini Swim for children at $60 a suit.
In the same post, Jenner also included some tips on sizing. “Fits true to size with a micro aesthetic—when in doubt, size up!” she suggests. The post also mentions anyone with a larger chest may prefer a size up from their norm. As for big bums? The suits are “high-rise, high-cut styles with micro brief coverage,” so the amount of cheek you choose is really up to you.
Of course, Jenner is not the first in her family to give swimwear a go. Khloé Kardashian’s Good American makes some killer swimsuits, with an impressive size range up to 5XL. Kim Kardashian’s SKIMS intimates and loungewear also goes up to 5XL, so I’m keeping my fingers crossed that Kylie Swim will be equally inclusive.
Is it a little weird to launch a bikini brand at the end of summer?! Yes, but for all we know, Jenner only dreamed up the idea in May. Like all of her business endeavors, I know Kylie Swim will be a smash hit, so catch me buying at least one suit and matching sarong. Summer’s not over yet, people!